MEDIA MONITORING
In an industry where a major measurement indicator is media coverage, there’s a lot to cover. Getting an accurate picture of the effectiveness of PR campaigns requires monitoring an ever-greater number of sources. But monitoring media coverage is more important than ever. To remain competitive, enterprises must be certain that campaigns are providing maximum value and impact, and benchmarking campaigns requires comprehensive information.
At EIS, we’re advocates of using a qualitative method to measure media coverage. We provide customized and comprehensive media monitoring service to our client and also categorize the tone of those news clips.
As our associates are mainly former media practitioners, we are able to accurately translate the relevant news*, at the same time identify its tone or sentiment. Our summaries are constructed in a concise yet clear language which helps you understand related news reports by a glance.
